UpperPlayground..summer collection 2011

Founded in San Francisco, California, USA, in 1998, Upper Playground has become a leader in today’s progressive art movement with its innovative apparel line and gallery,FIFTY24SF.
Recognized for the fusion of fashion and contemporary art, Upper Playground producesapparel and accessories sold through their retail stores in San Francisco, Berkeley,Portland and London.
The brand uses both tradition and innovation in the creation of clothing through its partnership with new artists.
Collaborations are made in the field of graphics for clothing, gallery, exhibitions, films, prints.
Upper Playground has created several sub-lines with various artists, and currently manufactures the brand of super Fishal Jeremy Fish, Sam Flores 12 Grain, and a line in Los Angeles with photographer, Estevan Oriol.

on-line store:
http://eshop.genovesestore. com /


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