Moscot eyerwear…

MOSCOT is a New York City eyewear institution. It is renowned worldwide for its iconic eyewear – The MOSCOT Originals, MOSCOT Spirit, MOSCOT Originals Sun and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global lifestyle brand beloved by fans worldwide, MOSCOT remains, at heart, a neighborhood optical shop.

The MOSCOT optical roots were first planted in America by great grandfather and family patriarch, Hyman Moscot, who arrived from Eastern Europe via Ellis Island in 1899. Hyman began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s famed Lower East Side, and the rest, as they say, is history!

In 1925, Hyman’s son, Sol, joined the family business and at the tender age of only 15, he opened the family’s first retail shop, MOSCOT’s, at 94 Rivington Street. By 1936, MOSCOT was settled at 118 Orchard Street, on the corner of Delancey Street, where it remains to this day.

In 1951, Sol’s son, Joel, began presiding over the “House of MOSCOT.” Charming, dedicated, and devoted to his customers, Joel quickly made his mark – overseeing the shop and conveying the family’s values to his sons, who would soon become the fourth generation of Moscots to take the helm.

In 1986, Joel’s son, Dr. Harvey Moscot, entered the family business, and in 1992, Joel’s youngest son, Kenny Moscot, eagerly entered the business as well. Shortly thereafter, the family opened its second shop at 69 West 14th Street, on the corner of Sixth Avenue in downtown Manhattan, which now hails as the company’s flagship location.

The MOSCOT Originals, MOSCOT Spirit, MOSCOT Originals Sun and MOSCOT Sun Collections, as well as MOSCOT branded lifestyle products, are sold worldwide via moscot.com, in the company’s New York City-based retail shops, and in specialty boutiques and optical shops across the globe.

Hyman would be proud.

source: http://www.facebook.com/moscot?sk=info

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